Right now, AI is everywhere. Your competitors are “leveraging it.” LinkedIn is full of screenshots of people prompting ChatGPT to write blog posts, code apps, or plan their week. And your boss just forwarded you an email with the subject: “Should we be using this??”
Here’s the honest answer: maybe. But not like that.
The biggest mistake businesses make with AI is starting with the tool, not the problem.
“We should use AI” is not a strategy. It’s a distraction.
Instead, ask:
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What’s taking up too much time?
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What’s too repetitive?
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Where are we bottlenecked?
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What do we wish we could scale without hiring?
Once you know the real problem, then look at whether AI can help solve it. Sometimes it can. Sometimes it can’t. And sometimes, a simple bit of automation does the job better.
Use AI like you’d use a junior assistant. Helpful, fast — but needs direction.
The businesses getting the most out of AI aren’t replacing people — they’re amplifying them. They’re using it to prep content, brainstorm ideas, summarise, structure, automate… not to blindly generate and publish.
Start small. Experiment. Track what works. But most of all: treat AI like a tool, not a silver bullet.
Because the real magic happens when you mix good tech with even better thinking.
